Mar 2015 11

Sign History: Neon

They welcome us to eat,  let us know if there is any room in the inn and inform us whether the business we’re driving past is open or not. Neon signs have become staples of American metropolitan signage. Neon’s day to day uses are overshadowed only by their presence as advertising icons. Whether it’s Vegas …

Feb 2015 12

Sign History: Mobil

“Mommy, daddy can we stop by the flying horse?” Undoubtedly, children throughout history have grown attached to the recognizable logo of Mobil gas stations. While you don’t see the flying horse so much anymore, Peggy the Pegasus (as she is named) marked the Standard Oil expansion for a long period of American and international history. …

Jan 2015 9

The 6 Funniest Restaurant Signs

The restaurant business is the most competitive and saturated industry in the world. Not to mention, one where customers expect clear and readily-available communication about price, ingredients and health practices. So what happens when a few restaurants get creative, funny or have a moment of carelessness with their communication? Glad you asked! Here are the …

Nov 2014 14

Sign History: Coca-Cola

According to the Coca-Cola Fun Facts page, over 10,000 Coke products are drank every second of every day around the globe. Staggering. Coca Cola enjoys one of the most recognizable brand images on the planet. How did a wounded Civil War veteran create one of the biggest marketing successes of modern history? You may have …

Oct 2014 6

Signs of the Times : How Signage Shaped America

A great swedish poet once wrote the line “I saw the sign and it opened up my eyes.” Going beyond the ideas of symbolism and metaphor, perhaps there is no greater communicator than a sign. Signs tell us solid human ideas in a staid way. A “Tavern” sign recovered from the Middle Ages will have …

May 2014 10

100 Great Graphic Design Resources on Twitter

Graphic design is crucial for any business. Good design will lure customers or clientele on a primal and unconscious level. Likewise, bad design will repulse potential customers against your brand before they have a chance to experience your product or service. But where to start? Just because most people can recognize the visceral reactions evoked …

Apr 2014 14

The 25 Most Inspiring Custom Designed Logos

Famous playwright George Bernard Shaw once said “Life is not about finding yourself; Life is about creating yourself.” The same can be said for your business! Unfortunately, creating the brand we want to associate with our business can be one of the hardest tasks of starting up. Some businesses go many years without having a …