Apr 2014 2

Maximize Your Next Direct Marketing Campaign Using Signs

Direct marketing is putting information right in the hands of your customers. It’s not about just placing product information in their hands, it’s about brand awareness. A great way to maximize your next direct marketing campaign is to use yard signs.

It’s easy to forget the simple, yet effective marketing tactic of yard signs. Creating a strategic direct marketing campaign with custom signs can maximize your campaign by increasing visibility and growing brand awareness which creates better ROI.


Why Yard Signs?

When you’re driving, walking, or biking along, you notice yard signs. Maybe a customer received your marketing materials, but forgot to call or look into it further. Now they’ve seen a sign that reminds them of what you have to offer and now they will look into it.

Outdoor signs are a perfect addition to your marketing campaign. After sending out your mailings and email blasts, put yard signs up. Now if someone drives or walks by and sees that sign they will be more inclined to call because he or she has again been reminded about your company and your products.


Promote-Campaign-with-Yard-Signs How to Use Signs to Maximize Your Campaign

Consistency

After you create your direct marketing materials, think about the yard sign. It’s best to stick with the same color, or colors, you’re using with all other materials. That will create consistency and brand recognition. If you have a promotion, try to include it on the sign.

 Target Certain Areas

You’ve already done extensive research on who your target audience is and now you need to learn where your target audience spends time. If you’re targeting families, you probably can’t put signs in a suburb. However, you can put signs near groceries stores or gas stations of nearby suburbs.

It takes a little extra work, but it’s well worth it to make sure your direct marketing campaign is the most effective.

 Which Signs to Use

Depending on the length and budget of your campaign will depend on which sign you should use. The three main types of signs are corrugated plastic signs, aluminum signs, and poly-coated cardboard signs.

  • Poly-coated cardboard signs

    • least expensive

    • lasts the shortest amount of time

 

  • Corrugated plastic signs

    • wide range of sizes

    • lasts around 2 years

 

  • Aluminum signs

    • most expensive

    • lasts more than 5 years
poly-coated yard sign
Poly-Coated Sign

 Sign for Effective Direct Marketing

Yard signs, or outdoor signs, are simple, inexpensive, and effective addition to your marketing campaign.

These signs are more than just advertising signs. They’re increasing and promoting brand awareness. Get started on your sign campaign today!


Please contact us with any questions on starting a sign campaign