TIPS FOR A SUCCESSFUL PROMOTIONAL SIGN – DESIGN LAYOUT
By Sheila Maas
The blossoming of promotional signs in spring is as predictable as the spring crocuses after the frost is out of the ground.
There must be a reason for this “American as apple pie” phenomena. The reason is simply that promotional signs have proven themselves as an effective way for businesses to promote projects and organizations to promote their events.
Not all signs are effective, and some could just as well have spared the sponsor his/her money and company’s or committee’s time. Though designing an effective sign is not rocket science, failure to pay attention to some basics could fail to get your desired results.
Nearly fifty years of screen printing has given Cross & Oberlie a wealth of experience in designing and printing promotional signs. Presented here are a few tips to keep in mind as you embark on this process.
Importantly consider The Who (your company/organization) and The What (the type of business or event). And for events (shows, suppers, fairs, etc.) The Where and The When. But for businesses a telephone number or domain name would be more important for potential future business.
The Who – The length of your organization name must be considered. VFW and League of Women Voters each present different sign considerations. Suppliers of the fold-over sign can accommodate both – a PORTRAIT Layout (22″ wide x 14″ tall) for short names, and a LANDSCAPE Layout (28″ wide x 11″ tall) for long names. Both orientations present the same print area at no penalty in cost or weather ability.
The What – The company business or organizational event you intend to promote is important. For effective branding, a reproduction of your logo would be effective here. Font size for the business or event should be prominent.
The Where – For promoting an event don’t forget where the event is held. For larger metropolitan areas, specific addresses are essential. For small towns – everybody knows where St. Mary’s Church is located.
The When – Everybody on the committee knows when the event is held, but do the prospective attendees? Make sure the date and time (PM?, AM?) are noted on the sign.
Today in the “flat world” your sign printer does not need to be next door, but can be just as close as your cell phone, fax or laptop. With computer technology, successful designs are not just for the deep pocket organizations. Try on styles that suit the image of who you are – then go for it!