5 Essential Sign Uses for Your Small Business

Looking for a way to boost your marketing (and profits) without breaking the bank? Lawn signs and banners have been used to advertise small and large businesses alike for over 200 years in the US. Outdoor advertising may be old-fashioned, but it’s still one of the most effective ways to attract customers for pennies on the dollar over other marketing methods.

Let’s talk about how improving signage can benefit your business in the following ways: 

1. Recruitment. Adding to your team? Attract local talent with yard signs and banners. Inexpensive corrugated plastic lawn signs are a perfect option for catching the eye of passing job hunters. Plus, this single small investment can be stored and used time and again!now hiring banner hanging on the outside of a warehouse

2. Sales & Promotions. Capture the attention of passers-by with vibrant yard signs and banners! Place signs or banners in front of your business, in your windows, or at job sites. Consider offering a small discount on services for customers who are willing to keep your lawn sign in their yard for a few weeks to promote your business.sale sign posted in boutique clothing shop

3. Parking Signage. Let your customers know where they can park by your business, or warn non-customers away from taking a parking space.more parking in back sign on business exterior facade parking lot sign

4. Lead Customers to You. Is your business off the beaten path? Help your customers find you with directional signs. Perfect for rural businesses, new businesses, and businesses tucked away from Main Street. farm stand ahead sign on country road

5. Grand (Re)Opening & Brand Recognition. Whether you’ve been in your community for years or you’re the new kid on the block, outdoor signage can help boost community awareness of your business. Advertise a grand opening or grand reopening, or just use signs around town to familiarize potential customers with your business.grand opening signs outside pizza restaurant

Ready to take your marketing to the next level with custom business signage? Take a look at the sign options Promote Signs has to offer and get ready for your small business to grow! Not sure where to start? Give us a call and talk to a real person today!

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