If you’re planning a local promotion, event, or campaign, you’ve likely considered using yard signs. They’re cost-effective, eye-catching, and easy to set up—making them one of the most popular tools for small businesses, real estate agents, political campaigns, and community events. But when it comes to sizing, one question often pops up: Is 18×24 the perfect size for a yard sign?

Let’s break it down.

Why Size Matters in Yard Sign Marketing

Size directly impacts visibility, readability, and cost—the three pillars of effective yard sign marketing.

Too small, and your message might go unnoticed. Too large, and you could be paying for material and space you don’t need. That’s why 18×24 inches has become the gold standard. It’s a size that checks all the boxes for most promotional needs.

Benefits of 18×24 Yard Signs

Perfect Visibility from the Road

An 18×24 yard sign is easy to spot from a car, sidewalk, or front yard. It offers just the right amount of space for a bold headline, a graphic or logo, and contact details without looking cluttered.

Easy to Install

This size pairs perfectly with standard wire stakes, making it quick and easy to install almost anywhere—lawns, medians, or busy intersections.

Budget-Friendly

Larger signs often come with higher production and shipping costs. 18×24 strikes a great balance between visibility and value. Plus, at Promote Signs, bulk pricing means you get more signs for less.

Versatile for Any Industry

Whether you’re promoting a garage sale, grand opening, contractor services, or a political campaign, the 18×24 size gives you flexibility without overwhelming your layout.

When to Consider a Different Size

While 18×24 is ideal for most uses, there are a few exceptions:

• High-speed traffic areas might benefit from larger signs like 24×36 for better visibility at a distance. 
• Tight residential areas with small lawns or limited space may do better with 12×18 signs. 

If you’re unsure, our team at Promote Signs can help you choose the right size for your project.

Final Verdict: Is 18×24 Right for You?

For most promotions, the answer is a confident yes. The 18×24 yard sign is large enough to get noticed, small enough to be affordable, and just right for delivering your message clearly and professionally. But no matter what size or style you need, Promote Signs has you covered.

We carry all kinds of custom signs—from yard signs and banners to A-frames and more. We custom design and print signs to fit your business’s unique needs right here in Neenah, WI. Local businesses can enjoy convenient pickup, and we also offer nationwide shipping to all U.S. states.

Ready to get started or need help choosing the right sign? Our team is here to help. Contact our sales department for a fast quote at 888-864-4114 or email us at sales@promotesigns.com.